public/js/pricing-data.js. This answers “who can use it?” — deliberately separate from the feature matrix (🧭), which answers “is it built?”. A feature can be shipped and still be Premium-only, and merging the two questions is how a pricing page ends up advertising something a tier does not include. COMPETITIVE_ANALYSIS.md §1.| Product | Monthly | Annual | AI coaching | Source |
|---|---|---|---|---|
| ChessMoves AI Standard | €2.99 | €19.99 | AI Coach 15 analyses a month (beta) | billing.html |
| ChessMoves AI Premium | €4.99 | €34.99 | AI Coach 40 analyses a month (beta) | billing.html |
| ChessMoves AI Coach | €9.99 | €79.99 | AI Coach 100 analyses a month, plus coach tools | billing.html |
| Lichess | €0 | €0 | None — engine labels only | free, donation-funded |
| Maia Chess | €0 | €0 | No prose — what players at each rating would play, a blunder meter, Learn from Mistakes | maiachess.com (University of Toronto research project; Lichess sign-in) |
| Chess.com Gold | €5.99 | — | Coach-bot games; no move explanations | App Store (Spain) |
| Chess.com Platinum | €8.99 | €64.99 | Unlimited Game Review; no move explanations | App Store (Spain) |
| Chess.com Diamond | €13.99 | €99.99 | Coach explanations on every move | App Store (Spain) |
| Chessable PRO | €9.99 | €67.99 | None — spaced repetition | App Store (Spain) |
| Aimchess Premium | ≈€7.12 + VAT | ≈€51.66 + VAT | Weakness diagnosis across games → drills | aimchess.com ($7.99 / $57.99) |
| DecodeChess | ≈€7.35 + VAT | ≈€74.83 + VAT | Explains engine lines in words | decodechess.com ($8.25 / $84) — unverified, blocks checks |
| Noctie | €14 | €96 | Human-like sparring with live feedback | noctie.ai |
| ChessMonitor Plus | €7.90 | €70.80 | None — statistics on your games and any player’s, opening explorer | chessmonitor.com (its Paddle checkout, Spain) |
| ChessMonitor Professional | €59.90 | €538.80 | None — adds custom tournament preparation, for coaches and clubs | chessmonitor.com (its Paddle checkout, Spain) |
Standard at €2.99 undercuts every paid product here; only Lichess and Maia Chess, both free, are cheaper.
€4.99 is below Chess.com's entry tier in Spain (Gold €5.99) and about a third of Diamond — the only Chess.com tier that explains moves (€13.99/mo, €99.99/yr against our €34.99/yr).
30–65% cheaper than Aimchess, DecodeChess and Noctie, each of which does one thing, while bundling play, database and opponent prep.
The one other product here that sells prep: ChessMonitor Plus (€7.90/mo, €70.80/yr) looks up any Chess.com or Lichess player’s openings and results, as statistics with no AI. Standard at €2.99 includes My Second, which turns the same look-up into a written brief and a chat. ChessMonitor’s tournament preparation is on Professional, at €59.90 a month.
Maia Chess is the site of the lab that built Maia-2, the model behind our “% of players at your rating” line, and it shows the same numbers free, from the newer Maia-3. It does not explain moves in prose, profile you across games, read Chess.com games or prepare against an opponent, so that line is part of what AI Coach sells, not the thing it sells.
Every paid AI product here costs at least about €7. A higher Premium would still undercut all of them — a decision for when real conversion data exists, not before.
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