💷 Pricing & Tiers

📊 📉 🔗 💳 🏷 📣 📋💷🔑 👥 🎓 👁 📡 🧠 🧩 ♟️🧩 🐦 📈 🤖 🧮 🧭 🚀 💷 📰 💼
What a user on each plan can actually see and use.
Source of truth: public/js/pricing-data.js. This answers “who can use it?” — deliberately separate from the feature matrix (🧭), which answers “is it built?”. A feature can be shipped and still be Premium-only, and merging the two questions is how a pricing page ends up advertising something a tier does not include.
Prices decided (2026-10-02): €2.99 / €4.99 / €9.99 a month, VAT included — now the same here, on the checkout page, in the Terms of Service, on the feature matrix and in the AI spend caps, and a test holds them together.
Payments are live (Stripe, since 2026-10-08): a paid tier is bought on the billing page. New accounts start on Free; an account on a paid tier without a Stripe subscription holds it by an admin’s assignment or a temporary grant (below).

How our prices compare

Checked 2 October 2026, from primary sources only. Euro prices include VAT — ours, and the Spanish App Store's for Chess.com and Chessable, which price Spain separately and below the US. Dollar-only vendors are converted at the ECB rate of the day ($1 = €0.891) and exclude VAT, marked + VAT. ChessMonitor added 4 October: its page fills prices in the browser, so they were read from its own checkout (Paddle) for a Spanish address, VAT included. Maia Chess added the same day: free, a University of Toronto research project. Full workings and sources: COMPETITIVE_ANALYSIS.md §1.
ProductMonthlyAnnualAI coachingSource
ChessMoves AI Standard€2.99€19.99AI Coach 15 analyses a month (beta)billing.html
ChessMoves AI Premium€4.99€34.99AI Coach 40 analyses a month (beta)billing.html
ChessMoves AI Coach€9.99€79.99AI Coach 100 analyses a month, plus coach toolsbilling.html
Lichess€0€0None — engine labels onlyfree, donation-funded
Maia Chess€0€0No prose — what players at each rating would play, a blunder meter, Learn from Mistakesmaiachess.com (University of Toronto research project; Lichess sign-in)
Chess.com Gold€5.99—Coach-bot games; no move explanationsApp Store (Spain)
Chess.com Platinum€8.99€64.99Unlimited Game Review; no move explanationsApp Store (Spain)
Chess.com Diamond€13.99€99.99Coach explanations on every moveApp Store (Spain)
Chessable PRO€9.99€67.99None — spaced repetitionApp Store (Spain)
Aimchess Premium≈€7.12 + VAT≈€51.66 + VATWeakness diagnosis across games → drillsaimchess.com ($7.99 / $57.99)
DecodeChess≈€7.35 + VAT≈€74.83 + VATExplains engine lines in wordsdecodechess.com ($8.25 / $84) — unverified, blocks checks
Noctie€14€96Human-like sparring with live feedbacknoctie.ai
ChessMonitor Plus€7.90€70.80None — statistics on your games and any player’s, opening explorerchessmonitor.com (its Paddle checkout, Spain)
ChessMonitor Professional€59.90€538.80None — adds custom tournament preparation, for coaches and clubschessmonitor.com (its Paddle checkout, Spain)

Cheapest paid tier in the set

Standard at €2.99 undercuts every paid product here; only Lichess and Maia Chess, both free, are cheaper.

Premium vs Chess.com

€4.99 is below Chess.com's entry tier in Spain (Gold €5.99) and about a third of Diamond — the only Chess.com tier that explains moves (€13.99/mo, €99.99/yr against our €34.99/yr).

Premium vs the AI specialists

30–65% cheaper than Aimchess, DecodeChess and Noctie, each of which does one thing, while bundling play, database and opponent prep.

Opponent prep vs ChessMonitor

The one other product here that sells prep: ChessMonitor Plus (€7.90/mo, €70.80/yr) looks up any Chess.com or Lichess player’s openings and results, as statistics with no AI. Standard at €2.99 includes My Second, which turns the same look-up into a written brief and a chat. ChessMonitor’s tournament preparation is on Professional, at €59.90 a month.

Skill-aware coaching vs Maia Chess

Maia Chess is the site of the lab that built Maia-2, the model behind our “% of players at your rating” line, and it shows the same numbers free, from the newer Maia-3. It does not explain moves in prose, profile you across games, read Chess.com games or prepare against an opponent, so that line is part of what AI Coach sells, not the thing it sells.

Headroom

Every paid AI product here costs at least about €7. A higher Premium would still undercut all of them — a decision for when real conversion data exists, not before.

Ways to reach a paid tier without paying

Give someone a temporary tier

A trial or comp that ends by itself. It never touches a paid subscription — the user is treated as the better of the two, and when the grant ends they are back on their own plan. With Email them ticked, they get the email shown in the preview, offering to subscribe or go back to their plan. Nothing is granted or sent until you press the button under the preview.
days

Grants, and whether they are used

Temporary upgrades from streaks, referrals or admin comps: the active ones, and those that ended in the last 60 days with whether the account then subscribed. Use is counted from the grant's start: days with any activity, minutes on the site, the parts of it used, AI requests and games. Using = active on 3+ days and seen this week; tried = seen this week, fewer days; lapsed = nothing for a week. A grant never alters a paid subscription — the effective tier is simply the better of the two.
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